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The
theory goes something like this: The search engine Powers That Be have
decided that if other sites are linking to your site, it must be a winner;
therefore, it deserves a boost in rankings (when all else is equal). If you
think about it, this makes a lot of sense. People link to good sites, not
bad ones. |
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PageRank Does Not Equal Link Popularity
It's
important to note that Google PageRank is not the same thing as link
popularity. PR is actually a subset of link popularity. Whereas PR focuses
strictly on the quantity and popularity of links, link popularity adds a
"quality factor" into the equation.All major
search engines place some emphasis on link popularity in their ranking
algorithms. There appear to be 2 main types of links that work best to
increase your link popularity: links from other sites that focus on the same
keyword phrases your site focuses on, and links from relevant categories in
major directories and industry-specific portals. "Free-for-all" (FFA) sites
do not constitute quality links. |
