A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices.

If you want to submit your site to search engines, then you are going to have to learn about Meta Tags. Huh? Yes, I said Meta Tags. These are tags in HTML which tell a search engine information about your web page.

The most important tags are "keywords" and "description". Keywords tells the search engines which keywords will index to your site. You can specify up to 1024 characters of keywords. Be careful not to duplicate too often as some search engines will downgrade or delete as this is a characteristic of spammers. The description tag is used by the search engine to display a description of your page when it is printed out. The other tags (in the example above "copyright" and "author" just provide additional data. There are other tags as well, and all of them serve useful purposes. Some search engines will improve your rating if keywords are contained in the text of the page, the title and the description. Thus it is a good idea to make sure all of these elements are consistent and well done. A well designed set of meta-tags can improve your site's chances of being hit by several hundred percent.  So this is worth doing well.

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