Know All about the Title Tag for Search Engine Optimization

What are 'Title' Tags ?

The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser.

The HTML code for a title tag looks like this:

<HEAD>

<TITLE>Search Engine Optimization & Title Tag</TITLE>

</HEAD>

The title tag belongs in the <HEAD> section of your source code, and is generally followed by your Meta description and Meta keywords tags. The order of these tags is not critical, so don't worry if your HTML editor places them in a different position.

Some Web site design tools and content management systems (CMS) automatically generate the title tag from information you provide. You may have noticed Web pages that are labeled "Page 1," "Page 2," or "Home Page" in the browser title bar. You'll often see titles like these being used by beginning Web site designers who simply don't know how to use their software or their title tag for maximum benefit.

Search Engines and Title Tags

All search engines use title tags to gather information about your Web site. The words in the title tag are what appear in the clickable link on the search engine results page (SERP). What you put in this tag is a key factor in which search queries you will rank highly with in the major search engines. Title tags are definitely one of the "big three" as far as the algorithmic weight given to them; they are equally as important as your visible text copy and the links pointing to your pages.

Title Tags Should Contain Specific Keyword Phrases
Use Your Visible Text Copy as Your Guide