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Some
Web site design tools and content management systems (CMS) automatically
generate the title tag from information you provide. You may have noticed
Web pages that are labeled "Page 1," "Page 2," or "Home Page" in the browser
title bar. You'll often see titles like these being used by beginning Web
site designers who simply don't know how to use their software or their
title tag for maximum benefit.
Search
Engines and Title Tags
All
search engines use title tags to gather information about your Web site. The
words in the title tag are what appear in the clickable link on the search
engine results page (SERP). What you put in this tag is a key factor in
which search queries you will rank highly with in the major search engines.
Title tags are definitely one of the "big three" as far as the algorithmic
weight given to them; they are equally as important as your visible text
copy and the links pointing to your pages.
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